As a recent bride myself, I can tell you that when searching for my wedding vendors the quest began in one place – Google. The best advice I can give any business owner who is trying to market to a specific niche is to put yourself in your client’s shoes. Seriously! When you perform a Google, Yahoo, or Bing search to find a business/product/service in your area, you likely are not looking beyond the first page of results, right?
Well, wedding photographers, your clients aren’t either, and that alone is one of the best examples I can provide you on the importance of search engine optimization for your photography business.
SEO can be the difference between getting found online, or crossing your fingers hoping people will find you in Google.
Businesses that rank on the first page of Google have quite a few great things going for them:
97% of users searched online to find a local business – let’s make sure that it’s your business they find.
If this is your first time adding search engine optimization best practices to your website, I recommend starting with one target city. This may likely be the city you are from, but I’d strongly encourage you to keep this location consistent with the one listed on your Google My Business listing. The reason why I recommend starting with one city to hone in on is so you can begin building authority in that area. If you look to branch off in the future, you’ll have a solid base audience already built.
💡 Change up your homepage display if visitors have to scroll past full-width/full screen height photos to see text or a call to action. You and I both know your photos are stunning, but visitors are viewing your website to find answers and information.
I gotta say it – a lot of the templates and designs I see being used by those in creative industries nowadays are not built to make it simple for users to navigate, and they are not set up for quality SEO. From extremely difficult to read fonts, large imagery taking up the majority of the screen, menus that are hard to locate, and beyond, it’s no wonder people aren’t interacting well and connecting with your website, even if they feel connected to your work. While each website design is different, here’s a quick tip to improve your user experience today:
Often times I see wedding photographers use their blog solely to highlight photos from their client’s wedding day, but there’s room to add so much more value! When you add high-volume keywords into your copy, you’re sending more signals to Google to indicate that you are a valuable resource for search queries related to those keywords.
Helping users navigate and explore more of your website can be made easier and more fun with creative call to actions. Not only will these prompts guide your visitors to where you’d like them to go next, but it’s also a great way to break apart copy and imagery on pages.
Your homepage should have a link or CTA that immediately offers visitors a clear path to arrive at your Contact page or the page you’d like for them to interact with.
Your website is essentially your online resume. It can serve as the starting point in your relationship with a client or can be another website bounced off of because users aren’t seeing the best of your business. SEO is so much more than technicalities and keywords, it’s about people. Ready to get started on seeing what your website is capable of? Contact me and let’s do this thing!